I learned from a very reliable source today that the Ako Mismo campaign was indeed conceptualized for political campaign purposes. Big money was put into the campaign, including the involved telco company signing Ely Buendia as endorser.
No not all of the celebrities were paid. I still commend Maxine Magalona for being the first one to speak up on Facebook to clear her intentions. But, Maxine, you guys were used.
From the word I got, the arrangement for passing on the Ako Mismo database for political campaign use fell through because of all the bad publicity it's been getting. And rightly so.
I've heard that Tribal DDB finally went public. I still have to find their official statement.
Ako Mismo is still a good cause to support. Maybe not by signing up on the website, but by hearing the message and doing your part. Like what I'm doing. It reminds me of Nora Aunor's famous scene from the movie Himala -- Walang himala! Ang himala ay nasa puso ng tao! Nasa puso nating lahat' Tayo ang gumagawa ng himala! Tayo ang gumagawa ng mga sumpa at ng mga Diyos! 'Nuff said.
Kudos to those who asked questions and clamored for answers. Your public outcry did not go unheard. It was worth the effort to question. Let's continue to be vigilant.