AVATAR + McDonalds = AVATARize Yourself

For all you new AVATAR fans out there: Here's a new way of getting lost into the fantastic world of AVATAR, the movie. Visit McDonald's AVATARize Yourself website and create your own Avatar.

It's interesting how face-recognition technology is developing and is being used in so many different ways. The idea is not really new, but, hey, this is Avatar. And the user experience of this site is way better than others -- including seamless integration with Facebook and different ways you can share your own Avatar.

Here's my Avatar below. Go get one yourself today!

Adobo Magazine | McDonald's "Counting Sheep" gets into London's DA&D 2009!

Just a quick post about a recent win by my agency, Leo Burnett Manila.

Adobo Magazine writes:

Leo Burnett Manila's TVC "Counting Sheep" is In-Book for D&AD (Design & Art Direction) 2009, in the category of Broadcast Innovation. It is the only Philippine entry to make through the elite, famously tough London-based competition this year.

"In-Book" means that the TVC will be published in the 2009 D&AD annual, together with other work judged the best in the world by a panel of 270 top art directors and designers. While the Philippines has had entries In-Book before, the Yellow Pencil remains elusive for the country. Congratulations to Raoul Panes and the rest of Burnett Manila!

Credits:
Advertiser - McDonald's Philippines : Margot Torres, VP-Marketing
Agency - Leo Burnett Manila
Creative Team - Richard Irvine, Raoul Panes, Alvin Tecson, Mela Advincula
Accounts - Sue Ann Nolido, Gela Pena
Producer - Lady Cajanding
Project Manager - Janice Alog
Media Team: Starcom - Lizelle Maralag, Faye San Diego