Pepsi Pinas TVC goes viral!

Pepsi Pinas launches prematurely online before its TV break with it's action-movie-inspired flick entitled "Sa Aking Ang Pinas" posted on their new YouTube channel.

BBDO Guerrero does it again with a great idea that connects with the general Filipino audience -- cliche Filipino action movie lines. Meant to be a TV commercial, the material begged to find its full 2-minute version online, where the typical 30-second TV spot made it prohibitive to air on very tight budgets.

If you haven't seen it ging viral on Facebook or Twitter, here it is for your enjoyment:



Lessons learned:
1. A true big idea travels beyond TV, thru the whole marketing mix including digital.
2. A great story does go viral, gaining more than 4,000 likes on Facebook in half a day, without the benefit of online display ads.
3. It pays to have clients who trust on gut feel and the guts to execute it.

It's so mushy, it's great. Enjoy.

Essential of a Viral Video (From AdAge Digital)

Ad Age talks about the elements of a successful viral campaign. In a nutshell, Martin Lindstrom, former global COO of British Telecom/LookSmart, a former BBDO executive and the author of the books "Buyology," "BrandSense," BrandChild," "Brand Building on the Internet" and "Clicks, Bricks & Brands," talk about the 3 key elements:

1. Talk value: The viral needs to have something that will make people talk about it to others.
2. Sensational: The viral needs to do something never been done before, and NOT fit for regular TV viewing.
3. Soap: To have a successful viral campaign, you can't have a one-hit-wonder. The idea has to travel several videos.

See the video interview at http://adage.com/brightcove/lineup.php?lineup=1182767334&title=35574733001.

5 New viral videos make it to the Top 10 charts (by Visible Measures))

Visible Measures releases a new Top 10 YouTube viral video list. The following list of 5 are new to the Top 10 and are worth noting:

1. Nike Basketball: Most Valuable Puppets campaign by Wielden & Kennedy at #2 with 810K views for current week.  
2. Frito-Lay: Woman's World campaign by OMD/Mindshare/Juniper Group/Jam Media at #2 with 714K views for current week.  
3. T-mobile: new Singalong in Trafalgar Square campaign by Saatchi & Saatchi / MediaCom at #5 with 387K views for current week. 
4. Coca-cola: Open Happiness campaign by Mother, London at #7 with 302K views for current week.  
5. Bontrust: Make Your Money Multiply With Us campaign by Grabarz & Partner at #8 with 288K views for current week.  

Samsung's YouTube HD Camera Trick Challenge (revealed) by The Viral Factory is back on the charts at #6 with 371K views for current week.  

Still topping the charts at #1 is Vodafone's Make the Most of Now campaign.  

T-mobile's T-mobile Dance, Cadbury's Eyebrow Dance, and Samsung's Extreme Sheep LED Art drop to #4, #9 and #10, respectively, but still make it on the Top 10 charts.

Original AdAge article here.

YouTube Current Top 10 Viral Video campaigns (by AdAge Digital)

We at the agency are really pleased with how our new Camella TVC "Sikip" -- more popularly known now as "Bulilit" because of our super-cute, star-in-the-making little girl, Cha-Cha -- is enjoying word-of mouth, not only offline but more so online. 

Although we knew it was a great TV ad that will resonate with our audience, we didn't expect this much hype about it. That's the thing about viral. You never know if it will fly until it happens. All we can do is push the boundaries, even past what is considered acceptable on national TV and release it online.

So it's always amazing to watch videos that have made it to YouTube's Top 10 viral campaign. This list was just published by AdAge Digital. Some of it we've probably seen, as shared on Facebook, Twitter or email. Some I was seeing for the first time. Did these advertisers intend these to be viral? Or were they just going for great traditional TV advertising? We can only guess. But definitely it was the public that have made them viral. Enjoy!

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**	Watch the Spot
1	1	T-Mobile	T-Mobile Dance	Saatchi & Saatchi, MediaCom	598,827	-2%
2	New	Trident	Beyonce 100 Single Ladies Flash-Dance	Pretty Green, Initials Marketing	373,706	New to Chart
3	3	Cadbury	Eyebrow Dance	Fallon	363,467	-11%
4	2	Samsung	Extreme Sheep LED Art	The Viral Factory	352,699	-23%
5	5	Philips	Carousel	Tribal DDB	338,672	+4%
6	6	Durex	Get It On	Fitzgerald & Co., SuperFad	263,629	+10%
7	7	Burger King	SpongeBob	Crispin Porter & Bogusky	252,952	+10%
8	8	Geico	It's the Gecko/ Numa Numa	The Martin Agency, Horizon Media	201,152	-8%
9	New	Boston Bruins	Never Date Within Your Division	Mullen	187,675	New to chart
10	New	Marshall's	Kelly: The Prequel	Mr Youth	177,746	New to chart
Source: Visible Measures *The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.