Friday, May 8, 2009

YouTube Current Top 10 Viral Video campaigns (by AdAge Digital)

We at the agency are really pleased with how our new Camella TVC "Sikip" -- more popularly known now as "Bulilit" because of our super-cute, star-in-the-making little girl, Cha-Cha -- is enjoying word-of mouth, not only offline but more so online. 

Although we knew it was a great TV ad that will resonate with our audience, we didn't expect this much hype about it. That's the thing about viral. You never know if it will fly until it happens. All we can do is push the boundaries, even past what is considered acceptable on national TV and release it online.

So it's always amazing to watch videos that have made it to YouTube's Top 10 viral campaign. This list was just published by AdAge Digital. Some of it we've probably seen, as shared on Facebook, Twitter or email. Some I was seeing for the first time. Did these advertisers intend these to be viral? Or were they just going for great traditional TV advertising? We can only guess. But definitely it was the public that have made them viral. Enjoy!

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 598,827 -2% T-Mobile: Dance
2 New Trident Beyonce 100 Single Ladies Flash-Dance Pretty Green, Initials Marketing 373,706 New to Chart Trident: Beyonce 100 Single Ladies Flash-Dance
3 3 Cadbury Eyebrow Dance Fallon 363,467 -11% Cadbury: Eyebrow Dance
4 2 Samsung Extreme Sheep LED Art The Viral Factory 352,699 -23% Samsung: Extreme Sheep LED Art
5 5 Philips Carousel Tribal DDB 338,672 +4% Philips: Carousel
6 6 Durex Get It On Fitzgerald & Co., SuperFad 263,629 +10% Durex: Kama Balloon Animal Sutra
7 7 Burger King SpongeBob Crispin Porter & Bogusky 252,952 +10% Burger King: SpongeBob
8 8 Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 201,152 -8% Geico: It's the Gecko/Numa Numa
9 New Boston Bruins Never Date Within Your Division Mullen 187,675 New to chart Boston Bruins: Never Date Within Your Division
10 New Marshall's Kelly: The Prequel Mr Youth 177,746 New to chart Marshall's: Kelly: The Prequel


  1. Wait, sorry. didnt check my links. Let me fix it first.

  2. There. Fixed. Sorry if you'll need to go back button every after each video. It was a quick fix.


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