We at the agency are really pleased with how our new Camella TVC "Sikip" -- more popularly known now as "Bulilit" because of our super-cute, star-in-the-making little girl, Cha-Cha -- is enjoying word-of mouth, not only offline but more so online.
Although we knew it was a great TV ad that will resonate with our audience, we didn't expect this much hype about it. That's the thing about viral. You never know if it will fly until it happens. All we can do is push the boundaries, even past what is considered acceptable on national TV and release it online.
So it's always amazing to watch videos that have made it to YouTube's Top 10 viral campaign. This list was just published by AdAge Digital. Some of it we've probably seen, as shared on Facebook, Twitter or email. Some I was seeing for the first time. Did these advertisers intend these to be viral? Or were they just going for great traditional TV advertising? We can only guess. But definitely it was the public that have made them viral. Enjoy!
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||598,827||-2%|
|2||New||Trident||Beyonce 100 Single Ladies Flash-Dance||Pretty Green, Initials Marketing||373,706||New to Chart|
|4||2||Samsung||Extreme Sheep LED Art||The Viral Factory||352,699||-23%|
|6||6||Durex||Get It On||Fitzgerald & Co., SuperFad||263,629||+10%|
|7||7||Burger King||SpongeBob||Crispin Porter & Bogusky||252,952||+10%|
|8||8||Geico||It's the Gecko/ Numa Numa||The Martin Agency, Horizon Media||201,152||-8%|
|9||New||Boston Bruins||Never Date Within Your Division||Mullen||187,675||New to chart|
|10||New||Marshall's||Kelly: The Prequel||Mr Youth||177,746||New to chart|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.