Hewlett-Packard launches a new global campaign called Power to Change which encourages everyone to do one simple thing everyday: turn off your computer after your work day. I'm guilty of this. But they offer alarming statistics: aroun 65% of computer users do not turn off their computers after they leave work. And turning off only 100,000 more computers everyday is equivalent to the CO2 emissions saved by taking 10 cars off the road everyday.
Here's the YouTube video of the campaign:
Leo Burnett / Arc Singapore writes about the campaign:
Please help us to make a difference!
We are aiming to have over 1 million visitors from around the world - and we really need your help to do 4 simple things:
1. Visit the website www.hp.com/powertochange
2. Download the widget. This will monitor how often you are turning off your computer, as well as the environmental impact of your (and everyone else's) actions.
3. Invite others to join your efforts. Spread the word!
4. And, most of all, turn off your computer at the end of every day.About the campaignThe campaign launches this week across Asia. It launches in EMEA and North & South America in the first week of June with paid media support, on and off-line. The campaign spans 5 languages (English, Simplified Chinese, and will shortly be translated into Japanese, Spanish and Portuguese). It includes the following elements: blogger outreach, viral video development and seeding, social media (across 8 platforms), display media, search, press kit, press, posters, stickers and an internal launch program to HP's employees around the world.
Makes you think right? Shall we join forces and start turning off our computers everyday? I'd like to hear about your thoughts.
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