Wednesday, May 13, 2009

Google Search Options: How will the search evolution change SEO?

It's been only a while since I really immersed myself into learning search engine optimization (SEO). And like a lot of things, the more you learn, the more you realize you have to learn. And rules are changing each day.

The rising importance of "real-time"-ness of information online, due to phenomena like microblogging (Twitter, Plurk) and link sharing services (Digg, StumbleUpon, etc.), have brought about a revolution in online search. When Google seemed to have lost it's monopoly on search, there are signs that they are back with a vengeance.

Google just announced new search service in the form of Google Search Options. Their official blog writes, "Our first announcement today is a new set of features that we call Search Options, which are a collection of tools that let you slice and dice your results and generate different views to find what you need faster and easier. [...] We think of the Search Options panel as a tool belt that gives you new ways to interact with Google Search, and we plan to fill it with more innovative and useful features in the future.

Watch this video by Google to demonstrate some of its features:

Aside from time-based search options as an answer to Twitter search tools, the most interesting for me was the Google Wonder Wheel. Think Google search meets mind mapping. It's just way cool!

Now the question on my mind, and I must admit I have no ready answer for, is: how will this change SEO? Anyone who'd like to offer some answers? I'd love your comments.

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