Pepsi Pinas launches prematurely online before its TV break with it's action-movie-inspired flick entitled "Sa Aking Ang Pinas" posted on their new YouTube channel.
BBDO Guerrero does it again with a great idea that connects with the general Filipino audience -- cliche Filipino action movie lines. Meant to be a TV commercial, the material begged to find its full 2-minute version online, where the typical 30-second TV spot made it prohibitive to air on very tight budgets.
If you haven't seen it ging viral on Facebook or Twitter, here it is for your enjoyment:
Lessons learned:
1. A true big idea travels beyond TV, thru the whole marketing mix including digital.
2. A great story does go viral, gaining more than 4,000 likes on Facebook in half a day, without the benefit of online display ads.
3. It pays to have clients who trust on gut feel and the guts to execute it.
It's so mushy, it's great. Enjoy.
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