Thanks, Jay, for this.
According to their YouTube decription, Fashionista is a new social shopping tool combining the benefits of the fitting room with the convenience of online shopping and the power of the social web. With Fashionista, shoppers virtually model clothing via webcam, instantly switch into recommended pieces and immediately share favorite looks via Facebook.
Fashionista was launched by RichRelevance and Zugara and is used on the Tobi website.
Watch the demo video below:
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