Discovery is the only way to keep living. Join me as I explore what's new, both online and offline. I observe. I post. I think. I share. And I welcome you to do the same.
Wednesday, July 31, 2013
GrabTaxi | Social Enterprise Takes on Metro Manila -- The New Kontrata
MANILA -- The long-drawn battle between cab drivers and passengers in Metro Manila could soon be over, thanks to the new smartphone app service called GrabTaxi. The social business company has found the solution to ending woes endured for decades by the highly-fragmented taxi industry, with an intuitive cab booking service powered by mobile internet and GPS (global positioning system) technology.
Anthony Tan, 31, founder and creator of GrabTaxi explains, "We learned in [Harvard] business school that it was about creating businesses that made a positive impact in people's lives. Our goal was to create [...] a self-sustaining social enterprise, and that is what GrabTaxi is."
For the passenger, GrabTaxi is about the CONVENIENCE of booking a ride without the pains of waiting in a taxi line or haggling exorbitant rates with opportunistic taxi drivers. It also means SECURITY of having the taxi driver's name and info on record in your mobile, easily shareable on social media. The power to give immediate in-app feedback and complaints about the driver without having to contact the taxi operator or LTFRB is a welcome benefit.
For the cab driver, GrabTaxi means less idle roaming without a passenger in between trips. The mobile app version for drivers also allows them to choose the trips and areas they want to take without harassing hailing commuters. With its live GPS map, GrabTaxi also provides the driver navigation assistance for locations and routes unfamiliar to the driver. Taxi drivers also get the lion's share of the 70 pesos booking fee placed on top of the standard metered fare.
Taxi operators also are considered key stakeholders in this revolutionary trend. GrabTaxi provides a solution to booking operations and trip tracking of their fleet. This allows them to effectively monitor their pool of drivers and their activities because of the real-time GPS tracking data.
I found an article on Technoodling.net that has tons of information about GrabTaxi that I don't want to repeat here.
During the press launch, it was evident that aside from wanting to build a viable commercial service in Southeast Asia, the GrabTaxi team really wanted to build a community among taxi drivers and passengers to help revolutionize the taxi industry. Their message was loud and clear: We need everyone's help to make this fly.
Indeed, in Social Business, there needs to be developed a level of TRUST among all stakeholders. GrabTaxi is the enabler of this collaboration between passengers, taxi drivers and fleet operators. This new kontrata can replace the old shady dealings that has become the norm in the taxi business, and is the cause of our daliy problems. GrabTaxi provides hope that taxis can become a convenient, safe and effective mode of transportation in the busy streets of Metro Manila. But we all have to do our share.
GrabTaxi is available on Android and iOS. Search for GRABTAXI on the Google Play or the Apple App Store.
Monday, February 8, 2010
From iMedia: Why top brands struggle with mobile
ARTICLE HIGHLIGHTS:
- Even when a mobile page is available, the user is often presented with the traditional version
- Simplify mobile payment systems so they provide choice and consistency
- Established metrics systems typically use unreliable factors, such as JavaScript
With a rapidly increasing number of people accessing the internet from their mobile phones, the world's leading brands and developers are committing serious resources to engaging with their customers via the mobile channel.
However, even with considerable amounts of time, effort, and budget committed to building mobile solutions, many of these companies are still making simple mistakes that are preventing them from delivering a good mobile experience.
So, why are big industry players that are successful on the web still struggling to understand mobile? The answer is simple: Mobile is often assumed to be a smaller version of the desktop web. Companies fail to realize it is actually a much more complex platform where the usual online rules typically don't apply.
If you look at the mobile market as a whole, you can see that, with nearly 4 billion mobile phones, its size and reach are vastly bigger and more diverse than the desktop internet. New and more sophisticated handsets are launched into the market almost daily, each with very different capabilities, browsers, and settings. With such complexity, solutions that work on the desktop internet often do not translate easily onto the mobile internet.
Here are three key areas and typical scenarios where some of the big players are failing on mobile:
1. Mobile search
The division between desktop and mobile web pages often remains unclear, and leading search engines still regularly index and return desktop results on mobile. Even when a mobile page is available, the user is often presented with the traditional version, which doesn't render properly on the phone.
With companies like Google putting a lot of effort into building mobile applications, like Google Maps, it is not surprising to see core businesses like search fail to deliver acceptable results for mobile consumers. In contrast, Yahoo now focuses on a web strategy, and the quality of its search results has improved as a result.
As an example, I recently searched for British Airways using Google on a Nokia feature phone. But rather than being presented with the British Airways mobile site, which is a great and well-designed site, I was sent to the PC version instead. The page had a landscape layout, which did not render well on my phone, and it took a lot of scrolling to find what I was looking for.
But it is not just the search engines that are to blame. Many brands are still failing to offer a mobile optimized version of their sites. In fact, in a recent study by Bango that surveyed online brands, many admitted they do not even know how much mobile-originated traffic is hitting their desktop website.
Although most phones have very capable web browsers and can display full websites, companies should not rely on this. There is still no substitute for a properly designed mobile site. Today's made-for-mobile websites present relevant content in a way that is easy for a mobile user to read and navigate. Sites can even be made to look like applications.
2. Mobile payment
Mobile comes with a powerful operator billing solution built in. Consumers can pay their phone bill with a single click, so it is a real surprise that so many brands are still unable to give their customers a good payment experience. Often, customers are forced to enter detailed registration information, an operator network, and phone number, or send complex text messages before a payment can be made. And if the consumer connects via Wi-Fi, they often cannot pay at all.
One example of this is the Nokia's Ovi store. Nokia, like many others, has followed the app store trend, but despite its many attempts to develop a successful app store, the journey to achieve this has been more than testing. As with many other app stores, the Ovi checkout process can be a frustrating experience. In order to purchase content, you must pre-register details on multiple pages; to complete the task and make the payment, the consumer needs to have a considerable desire to get the application.
Nokia needs to realize that supporting multiple stores across multiple devices and operating systems is not the way forward. The complexity, differences, and restrictions it imposes inevitably impacts the consumer payment experience, increases customer care costs, and reduces sales for the application developers. A web-browser-based distribution model is much more scalable and delivers far wider benefits to the handset. It also delivers the same slick one-click payment experience that many other content providers offer on the mobile web. In short, it provides choice and consistency.
3. Analytics and CRM
Many web analytics tools have failed to replicate their success on mobile, including the world's most popular web analytics tool, Google Analytics. But why is this? Google Analytics, like many popular web analytics tools, relies on JavaScript to collect data and cookies to identify unique visitors -- methods that are simply not reliable on mobile, even on the latest smartphones.
Perhaps with its current focus on the Android app store and tracking application usage, Google has forgotten that the vast majority of campaigns are delivered through the mobile web. The company has acknowledged these issues in some of its recent release notes, so only time will tell if it will refocus its mobile efforts and replicate its online success on the mobile channel.
The factors and solutions
Understanding and overcoming the challenges of mobile and taking advantage of the massive benefits it brings is essential for brands to succeed. Here are a couple of the top factors that must be considered:
Visitor identification
Unlike the PC, mobile phones have unique identities -- from built-in serial codes to the unique mobile phone numbers we all use. These identities are the key to delivering services that elevate mobile above the desktop web we are familiar with.
Mobile identification facilitates secure, single-click mobile payments and is crucial to analyzing the usage of websites, campaigns, and applications with any degree of accuracy.
Mobile phones and internet connections
Most phones connect to the internet via a gateway, a mobile web connection provided by the operator or handset manufacturer. Many phones today also come with Wi-Fi, especially the latest smartphones. These phones can switch connections, and consumers are becoming savvier when browsing, choosing between their operator and a local Wi-Fi connection to get the best performance.
This habit poses identification issues and a whole range of usability problems, especially when paying for a download. Brands need to use a reliable mobile payment solution that is able to identify every user, including those connected via Wi-Fi. This way, they will be able to provide a consistent experience across all connections.
These factors, among others, pose challenges for brands delivering services on mobile. Companies need to understand them in order to get the fundamentals of mobile right. When developing a mobile solution, it is important to realize that mobile is different; there is more to consider, but the results can be far better than typical digital campaigns. Don't just use the same tools and techniques from the internet and expect them to work.
Andy Bovingdon is VP of product marketing at Bango.
Friday, December 4, 2009
From iMedia: Mobile predictions for 2010
Mobile predictions for 2010
ARTICLE HIGHLIGHTS:
- The mobile divide among consumers is closing rapidly as more adopt smartphones
- The more relevant gap that persists is the one between marketers and consumers
- To succeed in mobile, marketers will need to provide utility, relevance, and entertainment
It's amazing how quickly we return to the hyperbole (emphasis here on the "hype") of yore. Google announces it plans to buy AdMob for $750 million, and the next thing you know, we start hearing that next year is the year of mobile. This is hardly anything new: Industry boosters have perennially declared the year of mobile every year for the past decade, and somehow it never quite works out to be the year of mobile. Next year promises to be no exception. In fact, we'd all be better off reinstituting the moratorium on declarations of the year of mobile in favor of focusing on the serious work marketers need to do to bridge the gap with mobile consumers.
The outlook for mobile is still positive, mind you, but it's possible to have steady, even solid growth without the need for any "year of" declarations. After a decade or more of unfulfilled expectations, we can say with near-certainty that, Google or no Google, mobile advertising and marketing are not going to "explode" next year or even the year after. Instead, mobile will continue to grow incrementally as more brands and agencies fold it into their marketing mix, a trend I pointed to in my recent outlook for mobile advertising.
At the same time, it's also worth remembering that there are two sides to any marketing equation: the marketer and the consumer. On the marketer side, the AdMob acquisition comes at a time of renewed enthusiasm for mobile. A case in point is Millennial Media's recent "state of the industry" study, conducted in conjunction with online knowledge base DM2PRO. The study highlighted two key trends for 2010: more marketers planning on employing mobile advertising in the year ahead, and bigger budgets, especially among the brand marketers surveyed.
The vast majority of respondents to the Millennial/DM2PRO survey also indicated that the mobile campaigns they've run performed at least satisfactorily against campaign goals, although brands and direct marketers were more apt to say their campaigns exceeded expectations and publishers were most likely to say they underperformed. Overall, though, this is a positive finding -- it shows that mobile is working for brands, agencies, PR firms, and publishers alike.
Yet, many respondents, including both marketers and publishers, classified themselves as "non-mobile." Most cited a lack of resources and a lack of knowledge as their primary barriers to entry. Nearly half of the publishers and a little more than one-quarter of the marketers who declared themselves to be non-mobile said the availability of reputable data demonstrating positive ROI would encourage them to adopt mobile advertising. These results suggest that even with all of the positive momentum in the mobile space, gaps still exist on the marketer side.
A mobile divide persists among consumers as well, although it is closing rapidly as mobile users voraciously upgrade to ever more capable smartphones. The NPD Group noted recently that more U.S. consumers have mobile data subscriptions than last year, and the Yankee Group's November 2009 "Mobile Commerce for the Holidays" webinar likewise indicated strong consumer demand for multimedia smartphones with data plans. Similarly, the third wave of BIA/Kelsey Group's "Mobile Market View," an annual mobile consumer study, found significant growth in both mobile internet usage and more "advanced" behaviors such as video viewing, purchasing, and sending.
The more relevant gap that persists is the one between marketers and consumers. As consumers' usage of mobile devices has grown more sophisticated, their attitudes toward mobile marketing have become more negative. BIGresearch's "Simultaneous Media Usage" study indicates that relative to last year, more consumers now dislike receiving text ads, video ads, and text voicemail ads, and more feel that mobile ads constitute an invasion of privacy.
These are not positive findings for marketers, but they beg the question of cause. It's tempting to chalk it up to familiarity breeding contempt, but that seems too simplistic an explanation. When asked directly about their attitude toward advertising in any channel, consumers routinely respond negatively, so more likely, it is a function of the ongoing disconnect between consumers and the marketers trying to reach them.
Marketers can take heart from some of BIGresearch's findings, namely that the percentage of adult consumers who feel mobile ads can be helpful in making a purchase and are acceptable as long as they get content in return both remained stable, dropping by an insignificant 0.3 percent year-over-year. Within this sliver of hope lie the keys for marketers. To succeed in mobile, they will need to provide consumers with a measure (and measurable degree) of utility, relevance, and entertainment.
So let's pause to celebrate the strides mobile has made, but let's also build on the momentum. There's still plenty of work to be done, gaps to be bridged, and problems to be solved before we truly reach that oft-promised year of mobile. With much on the agenda, it's safe to say that 2010 promises to be an exciting year for mobile.
Noah Elkin is a senior analyst at eMarketer, where he covers trends in mobile marketing, content, and commerce.
Thursday, December 3, 2009
From Mashable: Web Design Tools for Mobile
- MoFuse and MoFuse Premium — MoFuse has been offering a simple way for bloggers and businessesto easily create mobile versions of their websites for quite some time. For bloggers or smaller sites, the company offers MoFuse for Blogs, which is a free and easy way to quickly mobilize your web site (it uses your RSS feed to generate the new site) whenever it is accessed by going to “m.yourdomain.com.” For businesses or larger sites that want a little more control, MoFuse Premium offers more customizable options.
- Mippin — Mippin is another free service that can create a quick mobile version of your website using your RSS feed. The options aren’t extensive, but the version that Mippin creates should be viewable on almost any WAP compatible mobile phone.
- mobiSiteGalore — mobiSiteGalore can create quick mobile versions of websites, offers users some customization options, and can take advantage of the .mobi TLD. mobiSiteGalore will let you create your mobile site from a computer or from your phone.
- WPtouch — WPtouch is a fantastic plugin available for WordPress.org users (WordPress.com users can also take advantage of WPtouch with the recent addition of mobile themes) that automatically makes your site easy to read and access from an iPhone or Android device.The plugin is extremely robust and even offers backend features like the ability to set an iPhone Favicon (so that when users add your web page to their iPhone’s home screen, it has a great looking icon), the ability to work with other WordPress plugins like FlickrRSS and Blip.it, support for AJAX, customized headers, and more. What I really like about WPtouch is that users can choose to turn it off and access the full version of a website at any time by flicking the mobile on/off switch at the bottom of each page.
- WordPress Mobile Edition – Crowd Favorite created this plugin that allows users to easily define what type of devices should be shown a mobile web page (and what shouldn’t — for instance if you want BlackBerry users to see your mobile page but you want iPhone users to see the full site) and it comes with Crowd Favorite’s Carrington Mobile Theme which is easy on the eyes and also fully customizable.WordPress Mobile Pack — The WordPress Mobile Pack is from the dotMobi team and it is a whole suite of tools for mobile web optimization. It includes a base mobile theme, which is very attractive, a mobile admin panel, mobile ad support and the option for visitors to switch between the full and mobile versions of a website.
- WPtap — WPtap is a plugin for WordPress, and the site also offers up some alternative themes for users who want a more customized look and feel to add to their sites. WPtap looks very similar to WPtouch, but the emphasis seems to be on offering pre-built mobile styles.
- WordPress Mobile by Mobify — This is a plugin for the Mobify service (see description in the next section). It handles automatic redirection of mobile clients to your Mobify mobile view page.Mobile Plugin for Drupal — Mobile Plugin offers Drupal sites a mobile optimized view, comes with a mobile version of the standard Drupal Garland theme and includes device detection, hooks for adding mobile-specific features and automatic YouTube mobile replacement.
- OSMOBI — OSMOBI is a service and plugin for Joomla and Drupal users that makes it easy to customize your blog for mobile visitors. The service is free for 150 page views every day but premium plans are also available.
- Mobify — Mobify is a really interesting service because it makes it easy for designers or users who know HTML and CSS to painlessly modify and optimize their website for mobile access. The service is free (though paid monthly plans are available for more features) and it works extremely well with systems like WordPress, Drupal, ExpressionEngine and any other system that has predictable URL patterns and well formed HTML.Mobify has a visual editor that lets you see what your content looks like on different device types and you can then modify the CSS and see the changes in real-time. Some sites that have used Mobify to create mobile optimized versions of their content include A List Apart and revered web developers and designers, such as Jonathan Snook and Veerle Pieters.
- iPhoney — iPhoney from Marketcircle gives Mac users a pixel-accurate web browsing environment that is powered by Safari. Why does this matter? Because when crafting the mobile version of your site, it’s important to be able to see how the final product will look on your phone. iPhoney hasn’t been updated in a while but is still a really useful tool.
- iWebKit — iWebKit is a framework of sorts for creating iPhone-optimized websites or web apps that can take advantage of the iPhone’s UI elements and other features.jQTouch — jQTouch is a really innovative jQuery plugin for mobile web development on the iPhone and iPod touch. With it you can create websites or web apps with animations, support for forms, customized UI elements, additional extensions, swipe controls, and more. The developer is really active with the project and some of the stuff you can do with it is amazing.
- iPhone Compatible CSS Layouts — Matthew James Taylor created a bunch of liquid CSS layouts that are iPhone and iPod Touch compatible and free for anyone to use. If you’re looking for a starting point for building a mobile optimized site, you might want to give these layouts a look.
- Mobile Web Design by Cameron Moll — This is a really great book (available in print or as an ebook) with tips, best practices, and examples on styling and optimizing your site for mobile content. If it suffers from anything it is that it was written before the iPhone explosion really took off, thus it isn’t as up to date as it could be. Still, for mobile web enthusiasts, there’s a lot of great information here.
- Craig Hockenbery’s “Put Your Content in My Pocket” — In August of 2007, Craig Hockenberry (from the Iconfactory and one of the brains behind Twitterrific for the Mac and the iPhone) wrote a great article for “A List Apart” and although some of the technologies have evolved, much of what Craig wrote then still applies today. A great read.Smashing Magazines’s Mobile Design Showcase – Need some inspiration? Smashing Magazine did a great roundup of iPhone optimized designs in September.
- CSSiPhone — CSSiPhone is a CSS gallery dedicated to iPhone optimized site designs. Like Picasso said, “Good artists copy, great artists steal!”
- Opera Mobile Developer Community — As some of our commenters pointed out, the Operabrowser lets you see what a website will look like on a mobile handset by pressing Shift-F11. Also check out Opera’s developer documentation for optimizing pages to be viewed on mobile devices. Opera Mobile and Opera Mini is a common browser on many cellular phones.
Wednesday, June 24, 2009
Here's one for iPhone Lovers: The Find My iPhone Hunt
So I felt like about zero cents, but then we giddily realized that I had *just* activated the brand-new Find My iPhone service. Even better, Mark had a Sprint (yes, Sprint) USB dongle giving him Internet access over 3G on his MacBook Pro. Excited to try it out, we hopped onto me.com and clicked the Find My iPhone link.
"Your iPhone is not connected to a data network or does not have Find My iPhone enabled."
Well, crap. I guess all bets are off if the thieving person has the bright idea to turn the iPhone off. Oddly the phone still rang when we called it, suggesting it wasn't off; but, one way or the other, it was unable to broadcast itself to Apple so I could track it down. We sent a message to the phone - "CALL 512-796-xxxx" - but no luck. The MobileMe website said it would send me an email when the message had been displayed, but no email arrived.
Dejected, we prowled the bar one more time, but it wasn't that big a place and there weren't any places for the phone to be hiding. Game over. We went back to the hotel and I was disconsolate. This morning we checked again with no additional luck, and when Mark tried dialing the phone around noon, it *did* go straight to voicemail. The odds of ever seeing the phone again were slim to say the least.
After lunch, while at the Lego convention, I checked my email...Holy crap! I jumped back to me.com and clicked Find My iPhone again, and to my absolute shock and amazement, it displayed Google Maps and drew a circle around Medill St.The block was about four or five miles west of the bar. It was too perfect to be a random glitch.
Wednesday, April 8, 2009
My Problem with Globe Teleco
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