Amuro Namie | "Wild" -- Japanese Singing Sensation Reveals her Wild Heart

Asian music is taking the world by storm and Manila, for one, couldn’t be any more welcoming. What many of us once thought were unusual mixes and beats, not to mention incomprehensible lyrics, are now fast becoming the staple background music of our daily routines. No doubt, the Sandaras and Super Juniors along with all the J-pop and K-pop superstars of this side of the globe are invading the airwaves and we can’t help but sing along.

Recently, more and more heads are turning into the north eastern part of the map with eyes staring amazedly at the Land of the Rising Sun, Japan where a distinct energy is spurring and a vibe-licious sound is echoing wildly. An undisputedly great talent is surfacing within the consciousness of Pinoy music lovers and it goes by the name Amuro Namie.

Amuro is a celebrated icon in the Japanese entertainment biz. In the country at present, she is becoming more and more known as the Japanese singing sensation who’s gone “wild”; wild at the charts and wild at heart.

Through the renowned Japanese record label Avex Entertainment Inc., Amuro’s hit single “Wild” was released in the country last year. The track features the music of michico and T. Kura of Giant Swing Productions. A catchy danceable song that has a futuristic groove into it, Wild superbly showcases a good harmony between Amuro’s matchless vocals and upbeat music.

Since her musical debut, Amuro has remained one of the longest surviving popular female acts in Japan. Not only is she an accomplished singer, Namie Amuro has perfected the art of stage performance. In her live performances and videos, it’s unmistakable that her years of training in dance always pop out. As what a critic once write about her, “she captures the hearts of her audience by the graceful animation of her stage personality. Amuro Namie has been the most notable Japanese singer to emerge from the Japanese music culture”.

Coke Zero 2010 Resolutions App on Facebook

Coca-cola Philippines launches their first locally-built app on Facebook. It's for Coke Zero's 2010 Resolutions campaign with the strong message: Coke Zero -- the best resolution to keep in 2010.

The Coke Zero 2010 Resolutions app on Facebook encourages users to post their New Year's resolutions on the app wall for the whole world to see. Users can also view posts made by others on the app which appear as red rising bubbles that can be fun to play with.

This local initiative has excited everyone so much that Coke Global has hand-picked it to be part of the official Coke Zero fan page on Facebook. Thousands of users from all across the globe are also expected to be posting their resolutions on the site.

To make things extra exciting, a consumer promotion only for the Philippine market was also launched together with the Facebook effort. From Dec. 18, 2009 to January 31, 2009, resolutions posted on the Coke Zero app will be reviewed by Coke and 20 best resolutions will be selected to win Apple® iPod Nanos with Nike® Plus iPod Sports Kits! Participants may also post their resolutions via SMS by texting COKEZERO to 2256. Full promo mechanics can be viewed on Facebook.

What's your 2010 resolution? Make a new one or bring out those old resolutions that never saw the light of 2009. And for a change, vow to keep those resolutions throughout 2010. Just like Coke Zero's great taste & zero sugar, it's possible! Let's all look great with something that tastes great at the same time! Hope to see your resolutions on the Coke Zero page on Facebook.

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Lawrence Villegas is the Director for Digital CRM at Arc Worldwide Philippines, and is involved in this Coke Zero project together with Leo Burnett Manila and StarLink SMG.