Coca-cola Philippines launches their first locally-built app on Facebook. It's for Coke Zero's 2010 Resolutions campaign with the strong message: Coke Zero -- the best resolution to keep in 2010.
The Coke Zero 2010 Resolutions app on Facebook encourages users to post their New Year's resolutions on the app wall for the whole world to see. Users can also view posts made by others on the app which appear as red rising bubbles that can be fun to play with.
This local initiative has excited everyone so much that Coke Global has hand-picked it to be part of the official Coke Zero fan page on Facebook. Thousands of users from all across the globe are also expected to be posting their resolutions on the site.
To make things extra exciting, a consumer promotion only for the Philippine market was also launched together with the Facebook effort. From Dec. 18, 2009 to January 31, 2009, resolutions posted on the Coke Zero app will be reviewed by Coke and 20 best resolutions will be selected to win Apple® iPod Nanos with Nike® Plus iPod Sports Kits! Participants may also post their resolutions via SMS by texting COKEZERO to 2256. Full promo mechanics can be viewed on Facebook.
What's your 2010 resolution? Make a new one or bring out those old resolutions that never saw the light of 2009. And for a change, vow to keep those resolutions throughout 2010. Just like Coke Zero's great taste & zero sugar, it's possible! Let's all look great with something that tastes great at the same time! Hope to see your resolutions on the Coke Zero page on Facebook.
------------------------------------------------------------------
Lawrence Villegas is the Director for Digital CRM at Arc Worldwide Philippines, and is involved in this Coke Zero project together with Leo Burnett Manila and StarLink SMG.
No comments:
Post a Comment