Friday, August 5, 2011

PasikBlogan #5: Ang Karangalan ng Pilipinas sa Social Media

PasikBlogan Challenge #5: A Different Tongue

Blog in a language/dialect that you typically don't blog in.
If you typically blog in English, now blog in Filipino (or your own dialect). Kung karaniwan kang mag-blog sa Filipino, gumamit ka ng Ingles o Cebuano.

Naawatam? Quamo mi paqueman? Anggapo la. Jaaaavid! ;-)



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Pinili kong mag-blog tungkol sa pasksang ito dahil sa kanyang pagka-angkop sa itinakdang madlang babasa nito.


Simula nang nailabas ang Google+ ng higit kumulang na ilang linggong nakaraan, ang paglago nito sa 24 milyong gumagamit sa buong mundo ay isang di pangkaraniwang pangyayari, lalo na't kung ikukumpara sa paglago ng Facebook at Twitter na kinailangan ng tatlong taon para maabot ang ganitong estado.


Alam ng marami na nasa listahang Top 10 tayo sa mga bansa na pinakamaraming gumagamit ng Facebook sa buong mundo. Ngunit sa Google+, ang India ang kitang-kitang nangunguna sa mga Third-World na bansa, at sila ang may pangalawang pinakamaraming gumagamit ng Google+ sa ngayon.




















Ang aking pangunahing katanungan ay ito: hindi ba nararapat lang na layunin nating mga Pilipino na masali din sa Top 10 na bansang gumagamit ng Google+? 


Ano kaya ang pumipigil sa atin para maabot ito? Dahil ba may-kapit sa atin ang Yahoo at mas malakas ang Yahoo Search, Yahoo Mail at YM, kung ikukumpara sa katapat na produkto ng Google sa bansang ito? Dahil ba nahihirapan tayo sa konsepto ng Circles kung ikukumpara sa Friends sa Facebook? Dahil ba mas mahilig tayo mag-Like, tulad ni Lola Techie, at nalilito tayo sa +1?


Bakit? Bakit?




Lola Techie, paki-explain nga po:

Thursday, July 7, 2011

The Video Chat Revolution is On!

Gone are the days where you had to be in instant messenger clients -- YM, MSN, Skype -- to be able to do P2P (peer-to-peer) video calls. Then there was Userplane which allowed video chat rooms making everything more social.. and leaning towards kinky.


Over the past few days, we've seen the launches of Google+ with Hangout, and just today Facebook's video chat feature developed together with Skype. This brings video chat to a tipping point where it's accessible by virtually anybody on the social network graph right from your web browser.


How will this change social? Here are some of my predictions:

  • Video calls for work meetings & collaboration can become the norm very soon. Does this mean more virtual offices? Less "call-in-sick" excuses?
  • The return of talking: typing words to communicate now becomes secondary; non-verbal communication should be able to enhance conversations
  • Video cam vanity: This is obvious for long-time video chat users, but for the general public, looking good on cam will now be of more importance
  • More fake social network profiles for the indecent uses of video chat. 'Nuff said.
What other kind of social changes do you see happening with the introduction of this technology on this scale? I'd love to hear from you.

Thursday, June 30, 2011

Monday, June 27, 2011

The Social Media Revolution video, update June 2011.



Created by Erik Qualman from Socialnomics, watch the video Social Media Revolution” version 3 completely updated with statistics current as of June 2011. Nice soundtrack. Cool infographics. Astounding data. Enjoy.

Thursday, June 23, 2011

Saturday, June 4, 2011

Pepsi Pinas TVC goes viral!

Pepsi Pinas launches prematurely online before its TV break with it's action-movie-inspired flick entitled "Sa Aking Ang Pinas" posted on their new YouTube channel.

BBDO Guerrero does it again with a great idea that connects with the general Filipino audience -- cliche Filipino action movie lines. Meant to be a TV commercial, the material begged to find its full 2-minute version online, where the typical 30-second TV spot made it prohibitive to air on very tight budgets.

If you haven't seen it ging viral on Facebook or Twitter, here it is for your enjoyment:



Lessons learned:
1. A true big idea travels beyond TV, thru the whole marketing mix including digital.
2. A great story does go viral, gaining more than 4,000 likes on Facebook in half a day, without the benefit of online display ads.
3. It pays to have clients who trust on gut feel and the guts to execute it.

It's so mushy, it's great. Enjoy.

Wednesday, June 1, 2011

From Effective Measure: Growth spurt in mobile Internet in the Philippines

Over 35% of Filipino Internet users adopt mobile Internet
A growth spurt in mobile Internet use in South East Asia (SEA) resulted in an over 35% of Filipino Internet users to adopt mobile Internet- placing Philippines third in SEA for mobile use. Compared to March 2011, mobile Internet use among Filipinos increased by over 48% in April 2011.
Effective Measure Regional Director (SEA) Russell Conrad credits this growth to the increasing popularity of Smartphones, “Along with the boom of Smartphones throughout the region, a growing number of consumers, including over half a million Filipino Internet users, are adopting mobile Internet to access infotainment, conduct business and engage in e-commerce while on the go.
Comparison of the increase in mobile Internet use in SEA from March to April 2011:

The following details the browsing patterns of Filipino mobile Internet users in April 2011:
  • Mobile Internet users stayed on a webpage at an average of 51 seconds, 22 seconds more than PC users
  • Each session on mobile Internet lasted for at an average of 5.42 minutes, 34 seconds more than a PC session
  • Mobile internet users viewed an average of 7 pages per session, 4 pages less than PC users
“The progress of the Philippines market is deeply encouraging. The increased activity seen on mobile Internet provides an opportunity for businesses to target the Philippines market and establish mobile-friendly interfaces to strengthen an online presence,” said Conrad.
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Most likely this study included mobile internet usage over WiFi, not just mobile data usage. Not sure what had caused the sudden surge between March & April 2011. Feature phones? The iPad? Android phones?

What's your take on this?

Monday, May 2, 2011

From SomeE-cards: The 30 best obnoxious responses to misspellings on Facebook.

I couldn't stop laughing out loud while reading these. And, yes, I was at my office desk while going through them.

Original post here.



Are you someone whose day can be ruined by witnessing clumsy spelling all over the world's largest social network? Then this delightful list will let you live vicariously through the venom of others who aren't afraid to publicly challenge and humiliate sloppy wordsmiths. NOTE: If you see any improper spelling in this paragraph, please respond obnoxiously. (Via Lamebook)

















(NOTE: This self-edit wasn't so much "obnoxious" as "utterly brilliant.")

UPDATE (4/11/11): Two new additions feature a confusing movie recommendation and death-defying spelling. (Via LamebookFailbook)




UPDATE (4/11/11): Woman inadvertently confesses to bestiality.


UPDATE (4/15/11): Four new gems including a failed teacher, a liar, and a "no"-nothing. (ViaFailbook)








UPDATE (4/15/11): Rock and roll all night with the wrong person.


UPDATE (4/23/11): Seven special new ways to constructively humiliate someone on Facebook. (Via LamebookFailbook)















UPDATED (4/28/11): 5 new additions include sex with mothers, grandfathers, and churchgoers. (ViaLamebookFailbook)










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