Friday, February 19, 2010

Google Shopper: Mobile Shopping for Android Phones

As I await for the arrival of my Nexus One Google phone, news about what it can do with it definitely excites me. Today, I heard about a new Android app called Google Shopper that brings shopper marketing to a whole new level using your mobile phone.

Mashable writes about it:

Google has just rolled out “Google Shopper,” a new mobile application for Android devices that offers a variety of different ways to search for products.In addition to basic search functionality, users can search by voice, take a picture of cover art, or scan a bar code to get detailed product information and price comparison. Google introduces the application on its website and in the video below.
As AndroidAndMe notes, the app clearly competes with the likes of ShopSavvy, who tells the publication that Google [and Amazon] “are and always have been our biggest competitors.”Google could deal a much stronger blow to the upstart by including Shopper – currently a Labs product – with new Android handsets. We also don’t see why Google wouldn’t extend the app to other mobile platforms as well.

Here's the video demo from Google on YouTube:

How do you think this will change how people shop at the store?

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