Here's what the Globe website had to say:
If you’re a big fan of virtual goods (especially on Facebook applications and online games), then you’ll like what we have in store for you.This week, Globe Telecom made a partnership withBOKU, Inc., one of the world’s leaders in mobile payments. BOKU has developed direct mobile payments relationships with hundreds of game and applications developers, including the most popular ones in Facebook.BOKU’s Paymo service, together with Globe GCASH, now helps you virtual goods, services, and products from anywhere in the world, using only your mobile phone.
And here's what the Boku website had to say about it:
Today, we’re happy to announce that we’ve teamed up with Globe GCASH, a leading mobile operator in the Philippines, to create a model for mobile payments of virtual, and eventually, physical goods. Through this great partnership, both companies will extend their reach to a larger international community that we think will benefit from being able to seamlessly effect mobile commerce around the world.