Why, hello there, Google+

Thanks, Nico for the invite. Now exploring: the new Google+. Hmm, looks familiar... LOL.

The Social Media Revolution video, update June 2011.

Created by Erik Qualman from Socialnomics, watch the video “Social Media Revolution” version 3 completely updated with statistics current as of June 2011. Nice soundtrack. Cool infographics. Astounding data. Enjoy.

PotterMore: Follow the Owl to an online Potter experience!

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What has J.K. Rowling up her sleeves with Pottermore? Watch the video. Share the clues you find...

Pepsi Pinas TVC goes viral!

Pepsi Pinas launches prematurely online before its TV break with it's action-movie-inspired flick entitled "Sa Aking Ang Pinas" posted on their new YouTube channel.

BBDO Guerrero does it again with a great idea that connects with the general Filipino audience -- cliche Filipino action movie lines. Meant to be a TV commercial, the material begged to find its full 2-minute version online, where the typical 30-second TV spot made it prohibitive to air on very tight budgets.

If you haven't seen it ging viral on Facebook or Twitter, here it is for your enjoyment:



Lessons learned:
1. A true big idea travels beyond TV, thru the whole marketing mix including digital.
2. A great story does go viral, gaining more than 4,000 likes on Facebook in half a day, without the benefit of online display ads.
3. It pays to have clients who trust on gut feel and the guts to execute it.

It's so mushy, it's great. Enjoy.

From Effective Measure: Growth spurt in mobile Internet in the Philippines

Over 35% of Filipino Internet users adopt mobile Internet

A growth spurt in mobile Internet use in South East Asia (SEA) resulted in an over 35% of Filipino Internet users to adopt mobile Internet- placing Philippines third in SEA for mobile use. Compared to March 2011, mobile Internet use among Filipinos increased by over 48% in April 2011.

Effective Measure Regional Director (SEA) Russell Conrad credits this growth to the increasing popularity of Smartphones, “Along with the boom of Smartphones throughout the region, a growing number of consumers, including over half a million Filipino Internet users, are adopting mobile Internet to access infotainment, conduct business and engage in e-commerce while on the go.

Comparison of the increase in mobile Internet use in SEA from March to April 2011:

The following details the browsing patterns of Filipino mobile Internet users in April 2011:

• Mobile Internet users stayed on a webpage at an average of 51 seconds, 22 seconds more than PC users
• Each session on mobile Internet lasted for at an average of 5.42 minutes, 34 seconds more than a PC session
• Mobile internet users viewed an average of 7 pages per session, 4 pages less than PC users

“The progress of the Philippines market is deeply encouraging. The increased activity seen on mobile Internet provides an opportunity for businesses to target the Philippines market and establish mobile-friendly interfaces to strengthen an online presence,” said Conrad.

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Most likely this study included mobile internet usage over WiFi, not just mobile data usage. Not sure what had caused the sudden surge between March & April 2011. Feature phones? The iPad? Android phones?

What's your take on this?