Friday, June 5, 2009

Microsoft Bing: 'Manifesto' launched

Microsoft Bing launched yesterday with a JWT ad called 'Manifesto'. Here's the ad to start with:

What did you think about the ad? Microsoft says the idea behind 'Manifesto' is to elicit an emotional response about a concept that is decidedly not emotional. It didn't for me. Fail.

What it looked like was a typical US ad -- a montage of people shots, a long running voice-over, and a long explanation on how we should be emotional about Microsoft's new product. Fail. Nothing visceral. All logic.

When will Microsoft ever learn?


  1. uso ang manifesto these days.

  2. yeah the commercial was a cliche, to say the least. - nadja


NuffNang Breaks

Spread the word!