Microsoft Bing launched yesterday with a JWT ad called 'Manifesto'. Here's the ad to start with:
What did you think about the ad? Microsoft says the idea behind 'Manifesto' is to elicit an emotional response about a concept that is decidedly not emotional. It didn't for me. Fail.
What it looked like was a typical US ad -- a montage of people shots, a long running voice-over, and a long explanation on how we should be emotional about Microsoft's new product. Fail. Nothing visceral. All logic.
When will Microsoft ever learn?